94.9 The Palm

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True to the Music

94.9 The Palm (WPCO 1230 AM) is an Adult Album Alternative radio station licensed to Columbia, SC, and serves the Columbia radio market. The station is currently owned by Alpha Media.

Call sign: WPCO
Frequency: 1230 AM
City of license: Columbia, SC
Format: Adult Album Alternative
Owner: Alpha Media
Area Served: Columbia
Sister stations: 101.3 The Big DM, Hot 103.9 / 93.9, Live 93.5, Hot 93.9, Fox 102.3