96.1 The River
Baton Rouge's Official At Work Station

96.1 The River is a Soft Adult Contemporary radio station serving Baton Rouge, LA. Owned and operated by iHeartMedia.
- Call sign: KRVE
- Frequency: 96.1 FM
- City of license: Brusly, LA
- Format: Soft AC
- Owner: iHeartMedia
- Area Served: Baton Rouge, LA
- Branding: 96.1 The River
- Sister stations: WJBO Newsradio 1150 AM & 98.7 FM, Downtown Radio 97.7, 101.5 WYNK, 102.5 WFMF
Contact
- Address: 5555 Hilton Avenue, STE 500, Baton Rouge, LA 70808
- Phone number: 225-231-1860
- Website: https://961theriver.iheart.com/