97.1 The River
Atlanta's Classic Hits Station
97.1 The River is a radio station licensed to Gainesville, GA. The station broadcasts Classic Hits format and is owned by Cox Media Group.
- Call sign: WSRV
- Format: Classic Hits
- Frequency: 97.1 FM
- City of license: Gainesville, GA
- Owner: Cox Media Group
- Area Served: Atlanta
- Branding: 97.1 The River
- Sister stations: 95.5 WSB, B98.5 FM, KISS 104.1
Contact 97.1 The River
- Address: 1601 W Peachtree St NE, Atlanta, GA 30309
- Phone: 404-897-7500
- Website: www.971theriver.com
