97.3 The Heat
The #1 Urban Mix Radio station
97.3 The Heat is an Urban Contemporary radio station serving Grand Rapids, MI. Owned and operated by Empowerment Project.
Multicultural Radio Station spinning today's Hip-hop, R&B, Top 40 Latin, Latin crossover, Reggaeton, Salsa and more.
- Call sign: WJWC-LP
- Frequency: 97.3 FM
- City of license: Grand Rapids, MI
- Format: Urban Contemporary | Hip-Hop/R&B
- Owner: Empowerment Project
- Area Served: Grand Rapids, MI
- Branding: 97.3 The Heat