Soft Rock 98.9
The Valley's Feel-Good Station


KSOF is a Soft Adult Contemporary radio station serving Fresno. Owned and operated by iHeartMedia.
- Station name: Soft Rock 98.9
- Call sign: KSOF
- Frequency: 98.9 FM
- City of license: Dinuba, CA
- Format: Soft Adult Contemporary
- Owner: iHeartMedia
- Area Served: Fresno
- Sister stations: B95, PowerTalk 96.7, La Preciosa 92.9, 102.7 The Wolf, 103.7 The Beat Fresno, Fox Sports 1340 Fresno, KRDU 1130
Contact
- Address: 83 E Shaw Ave, Fresno, CA 93710
- Phone: 559-230-4300 / 559-247-2989
- Website: softrock989.iheart.com