Soft Rock 98.9

The Valley's Feel-Good Station

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Soft Rock 98.9 (KSOF, 98.9 FM) is a Soft Adult Contemporary radio station licensed to Dinuba, CA, and serves the Visalia-Tulare-Hanford radio market. The station is currently owned by iHeartMedia.


  • Address: 83 E Shaw Ave, Fresno, CA 93710
  • Phone number: 559-230-4300 / 559-247-2989
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