97.9 The Beat
The Hip-Hop Station


97.9 The Beat is an Urban Contemporary radio station serving Dallas-Fort Worth, TX. Owned and operated by Urban One.
- Call sign: KBFB
- Frequency: 97.9 FM
- City of license: Dallas, TX
- Format: Urban Contemporary | Hip-Hop/R&B
- Owner: Urban One
- Area Served: Dallas-Fort Worth, TX
- Branding: 97.9 The Beat
- Sister stations: Majic 94.5
Contact
- Address: 13760 Noel Rd #1100, Dallas, TX 75240
- Phone number: (972) 331-5400 / (844) 787-1979
- Website: https://thebeatdfw.com/