97.9 The Beat
The Hip-Hop Station
97.9 The Beat is an Urban Contemporary radio station serving Dallas-Fort Worth. Owned and operated by Urban One.
- Call sign: KBFB
- Format: Urban Contemporary
- Frequency: 97.9 FM
- City of license: Dallas, TX
- Owner: Urban One
- Area Served: Dallas-Fort Worth
- Branding: 97.9 The Beat
- Sister stations: Majic 94.5
Contact 97.9 The Beat
- Address: 13760 Noel Rd #1100, Dallas, TX 75240
- Phone: (972) 331-5400 / (844) 787-1979
- Website: thebeatdfw.com
