Wild 104
The Valley's Party Station
KBFM (104.1 FM), branded as "Wild 104", is a Rhythmic Contemporary radio station licensed to Edinburg, TX, and serves the McAllen-Brownsville-Harlingen radio market. The station is currently owned by iHeartMedia.
- Call sign: KBFM
- Frequency: 104.1 FM
- City of license: Edinburg, TX
- Format: Rhythmic Contemporary
- Owner: iHeartMedia
- Area Served: McAllen-Brownsville-Harlingen, TX
- Sister stations: Fox Sports 1700, FM 100 KTEX, Kiss FM 105.5 & 106.3
Contact
- Address: 901 E Pike Blvd, Weslaco, TX 78596
- Phone number: 956-973-9202
