Wild 104
The Valley's Party Station
Wild 104 (KBFM 104.1 FM) is a Rhythmic Contemporary radio station licensed to Edinburg, TX, and serves the McAllen-Brownsville-Harlingen radio market. The station is currently owned by iHeartMedia.
- Call sign: KBFM
- Frequency: 104.1 FM
- City of license: Edinburg, TX
- Format: Rhythmic Contemporary
- Owner: iHeartMedia
- Area Served: McAllen-Brownsville-Harlingen
- Sister stations: Kiss FM 105.5 & 106.3, FM 100 KTEX, Fox Sports 1700
Contact
- Address: 901 E Pike Blvd, Weslaco, TX 78596
- Phone number: 956-973-9202