Wild 104
The Valley's Party Station
Wild 104 is a Rhythmic Contemporary radio station serving McAllen-Brownsville-Harlingen, TX. Owned and operated by iHeartMedia.
- Call sign: KBFM
- Frequency: 104.1 FM
- City of license: Edinburg, TX
- Format: Rhythmic Contemporary
- Owner: iHeartMedia
- Area Served: McAllen-Brownsville-Harlingen, TX
- Branding: Wild 104
- Sister stations: Kiss FM 105.5 & 106.3, FM 100 KTEX, Fox Sports 1700
Contact
- Address: 901 E Pike Blvd, Weslaco, TX 78596
- Phone number: 956-973-9202
- Website: https://wild104.iheart.com/
